The platform is rolling out a fresh option that enables them to reduce the quantity of AI-created media appearing in their feeds. This initiative comes as the platform disclosed that it presently contains over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global launch. This development aligns with a surge in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that almost one in 10 of the quickest rising content creators on a popular video site only show clips produced artificially. A significant portion of this content is classified as “AI slop”, a label for inferior, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users enjoy content made with AI tools, from AI artwork to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own choices,” said a spokesperson.
Scale of AI Content
The platform disclosed that there are presently 1.3bn videos on its service identified as AI-generated. Overall, over 100 million media items are uploaded to the service daily, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of artificial media they watch by accessing the topic control option in the app and choosing AI-made media. Additional categories that are already be modified under the tool include current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules oblige content makers to identify convincing AI-made content, and it prohibits harmful fake videos of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the app will henceforth apply an artificially created label to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This step is designed to deter users from seeking to circumvent the labeling process.
Educational Initiatives
The company is also establishing a $2 million educational fund for professionals and organizations to create learning resources about ethical AI use. This initiative will support educational bodies focused on educating computer science.
Moderation Strategy
TikTok has justified its moderation strategy, following controversy over plans to lay off numerous content moderators in Britain. It is expected to reduce hundreds of positions in its content moderation division in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most graphic content prior to it is viewed by humans. TikTok announced a notable drop in shocking and graphic content seen by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
